Korea in the snowy winter, down jacket is essential that people warm clothing. Year before winter comes, this country will have a lot of down jackets are sold. But for businesses jacket, this year seems to be some special circumstances, because Canada Goose Sale is now super-expensive jacket off buying binge, even more surprising is that these high-end jacket is actually the main buyers are middle school students.
Hugo has learned from recent reports of South Korea, "Chosun Ilbo", the Korean CANADA GOOSE become official website "4 Languages", thanks to the end of last year in South Korea set off middle and high school students "CANADA GOOSE (Canadian high-end down jacket brand) boom. "
As of November 25, CANADA GOOSE In addition to the official website is available in English, French, German and Korean four languages, there is no other languages, do not even offer Chinese, Spanish, Japanese.
Canada Goose Outlet is due in South Korea off the super expensive jacket craze. CANADA GOOSE Down a price of more than 1 million won, and the brand this year and month Jamsil Lotte Department Store AVENUEL store revenues are more than 700 million won. Lotte Department Store in the average monthly revenue of more than 300 million won brand categorized as "successful brand."
Recently, the World E-Mart held a promotion to 900,000 won in Korea is priced at 1.25 million won in CANADA GOOSE main commodities "EXPEDITION" activities, preparation of 800 will be sold for only one day.
Price per piece in 1500000-3000000 won the Moncler (Moncler) brand down jacket is also very popular in Korea.
Down boom set off the main force of high-grade junior high school and high school students. Retail industry, said from three years ago, the price of 250,000 to 700,000 won a North Face jacket is called "uniforms", and now this phenomenon "upgraded" into the high-end down jacket craze. At that time, North Face jacket was parents called "smoking parents hard-earned money of merchandise."
South Korean department store official said: "more than 50 million won jacket is called 'high school students to wear the brand', and therefore can only emulate adult consumers to more expensive brands coupled with the junior high school students and parents to raise prices, triggering. chain reaction. "
Two sons were in high school and junior high school Mr. Yin said: "Because the eldest son constantly begged recently by the younger generation in the United States gave him to buy a down jacket CANADA GOOSE according to this trend, the younger son to the next year or two will be asked to buy more. your brand, so now started to worry. "
Hugo network learned, according to South Korean garment industry news, from the spring of this year, there are many proactive customers started buying designer jacket. Famous French brand Moncley (Moncler) increased by 20 percent over last year shipments. Shinsegae Department Store Moncley counters responsible person, this year than last year, although shipments increased, but some continued to stock size has started from the summer. It is reported in the department store Moncley average monthly sales of more than 600 million won, Canada Goose's monthly sales are between 5 to 700 million won.
Canada Goose, Henro, Nobis and other expensive brands even a "money can not buy" situation.
International brand sales have been rising at the same time, South Korean domestic clothing brand also launched high-end products to snatch market. Cheil's shore wave (Bean Pole) introduced the ladies long down jacket, although the price of up to 890,000 won (about 5000 yuan), but the first batch of 3000 has been looted, 600,000 won short down jacket has only remaining large size.
Down expensive boom also extends to children's clothing, priced at 50 to 60 million won Moncley, Canada Goose down jacket children also appeared out of stock, the blind pursuit of high-priced brands such phenomena are aroused concern.
Also began psychological comparisons between young people, their parents caused no small financial burden, even a "spine killer" buzzword. "Spine killer" refers to buying high-priced brand down jacket is squeezing parental bone marrow, in some schools, and therefore can not afford designer jackets will be isolated.
Garment industry sources said, the Cheap Canada Goose current South Korean clothing market polarization, extremely cheap and extremely expensive clothes being sought after, leading to relatively isolated in the middle price of the product, a substantial decline in the competitiveness of some small garment enterprises.